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Find
out on MOTO
the 7 Best Strategies
to Promote Your Training Institution on the Web:
- Be
unique
- Listen
to your customers
- Ally
Strategically
- Provide
Quality Customer Service
- Create
Trust around your products
- Reach
Exposure and Visibility
- Provide
Rich and Relevant Content
The
MOTO Blaster Site of the Month:
MOTO reviews and awards each month an educational Web site accordingly to
a
wide set of indicators for online marketing effectiveness.
Discover
which training Web site has been selected for this month by the
MOTO's team of Expert Advisors and Reviewers, and
read
there which suggestions and tips can be useful for your online marketing of training.
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Marketing of Training Online
Web site
MOTO is a memorable, easy-to-use, step-by-step approach to successfully enter
the online marketing arena for training institutions.
MOTO is a one-stop resource to help you find out everything you need to know
to promote and market your training services online.
MOTO is also a step-by-step guide to support your online marketing of
training strategy.
MOTO is meant to be a useful resource for your training institution marketing
department as well as for PR and PA managers.
MOTO is particularly intended for those among you that like to know more
about marketing of training and its online strategies in high detail.
The key features of MOTO, the Expert
Advisors area and the Blaster
Site of the Month, grant immediate valuable insight into specific issues and
solutions relating to effective marketing of training online.
On MOTO you can discover the differences
between Marketing Online and Marketing Traditionally from the points of view
of: the customer, the competition, the communication, the customer service.
There you can also learn how
to have maximum profit and long term effectiveness in marketing any type of
knowledge-based product or service online by putting the MOTO's advices into
immediate action.
MOTO's approach to online marketing of training and educational services is
one of being highly ethical, credible, and focused on providing
"solutions" and not "knowledge per se" to potential
customers.
MOTO utilizes all of the most recent cybermarketing techniques to support the
multifaceted requirements of online promotion, having dropped the hyper-hyped,
in-the-face, boasting and screaming strategies that are show little credibility
in our academic world of facts and figures.
The MOTO approach is a Robin-Hood inspired method, of going after the best,
the cutting-edge new and sophisticated and to find its low-cost brethren to
bring secretly back to the rest of us.
That takes exploration ahead of the others, courage and patience in testing
and verifying, and finally search for a non-proprietary, high-price corporate
solution for a few.
Find instead low cost clones, start-ups and new competitors having caught on
the same valuable idea/solution and trying to take it to the market in new
alternative, ethical, and cost-effective ways.
MOTO searches for those, and brings them back for you.
Visit MOTO at: http://www.marketing-of-training.com
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MOTO Expert Advisors
On MOTO you can ask directly three marketing of
training Expert Advisors, challenging them with your Internet-related
marketing of education goals.
They will reply and post publicly online their answer to
all your relevant questions within 72 hours:
Shri
Srinivasan, Training and Marketing of Training Specialist, answers on Offline
Strategy
Luigi
Canali De Rossi, Search Engine Marketing Specialist, answers on Online
Strategy
Massimo
Curatella, Stratechnologist, answers on Tech
Issues
Together with the MOTO's Newsletter the MOTO Web site offers to you:
-
PROSMOTE
Masters, a FREE email marketing course to promote your training institution
online
- PROSMOTE
Masters Express, the complete email workshop delivered in one go as
screenshot reach Acrobat PDF file - MOTOKULT,
a set of international workshops co-organized by the World Bank Institute to
learn how to effectively market and promote your training organization
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