Communication & Marketing

April 6
A warm welcome to all of you! I'm thrilled to start this new adventure that will hopefully help you discover and understand useful ideas, tips, techniques and tools that will shed some light onto the apparent intricacies of Web communication.

I hope I'll be able to bring to you the gist of my daily research, professional experience, lessons learned along the way.

Here's how you can follow me on the paths Massimo, Luigi and I have laid out for you:

1. check out my blog on this page on new and relevant picks on the Web;

2. browse through the resources (we love to call them 'knowledge objects') that I have selected, reviewed and organized by topics in marketing and communication;

3. read the columns and reviews on whatever interesting and worth your attention I'll come across in my work.

For a start, double bonus: a short report of the SMMT-4 workshop that took place in Manila from February 19 to March 1, and an upcoming article on the key reasons for adopting a content management system and possible ways to solve website maintenance issues.